‘Here’s something to give you all a laugh…’ Fiona ambled into the office yesterday afternoon brandishing a piece of paper. It turned out to be a copy of the rota from July 2009, which sure enough caused much hilarity. Only five staff running the whole shebang? Just… just 3 staff working that day… in midsummer? Fiona – you worked 27 out of 31 days?! Why were you and Mary working six day weeks in the first place?
It got me thinking about how different the Cairngorm Reindeer Centre is now compared to 15 years back – it’s a totally different beast; in some ways almost unrecognisable. Having started in 2007, I was away for the summer of 2009 (still attempting to have a ‘proper’ career), but the July 2009 rota looks very familiar to rotas of my first few years – fewer staff and fewer days off.
The massive change in everything here at the Centre has come about for multiple reasons, but the main one is the explosion in the tourism not only in the area, but in Scotland as a whole. When I first started we were very much a wee family business, taking a handful of people up the hill to see the reindeer daily. Ok, slight exaggeration perhaps, but looking back that’s what it seemed like, compared to the more professional, bigger and busier business that we are today. Well, vaguely professional anyway. Sort of professional. Actually, not very profes… Well, bigger and busier business anyway.
Much of the increased tourism I think can be put down to social media. We used to spend hundreds, perhaps even thousands of pounds each year on advertising, both having our leaflets distributed over the Highlands and adverts printed in local publications. Now, we basically don’t do anything at all. There’s just no need – use it right and social media provides free advertising for a business. We operate at capacity much of the time now, with not enough hours in the day to run extra tours, so there is no point in attracting people only to turn them away. Scotland as a whole has experienced this huge increase in tourism in latter years, some places for the better and some for the worse, the infrastructure struggling to keep up. Anyone living in any UK ‘beauty spot’ such as the Lakes or Snowdonia will know what I am talking about.
15 years ago we had no limit in numbers on the Hill Trips purely as none was needed – and we never had any issues. But about 10 years ago we had to adjust this, first limiting the Trips to 25 groups of people (parking space being the foremost problem at that point). By the time we re-opened after the first Covid lockdown, we needed to limit the number of actual people too, as it was clear that overcrowding was fast becoming an issue. We settled on 50 people as a maximum, with Trips of more than around 20 people requiring two guides rather than one. I shudder to remember the occasional group Trips we used to do for tour companies of well over 100 people… with one herder. Incidentally, the biggest company that used to visit us – and had several groups on the calendar back in July 2009 – were an international student organisation who used the acronym ‘ISIS’. I think they probably changed their name at some point…
Looking at the July 2024 rota, there are 13 names along the top. Most of us now work four day weeks, with the younger and newer staff on five day weeks (although it’s usually just a matter of time until a plaintive voice says ‘um, Fiona, about next year… I was wondering…’). Several staff now just work a couple of days a week alongside another job, so altogether there are heaps of us – along with a different volunteer each week, plus a regular weekend volunteer. In the summer holidays 6 staff work daily, plus the volunteer. How on earth did we sometimes manage with only three?! In the middle of summer! I guess we could at this point mention that collectively all the staff back then were a lot younger than the average nowadays, but even so… and also that suggestion makes me feel old.
But necessity demands change over time and bit by bit we have attempted to drag ourselves into the 21st century, bringing in bookings form and procedures the office rather than vague notes on a calendar; 1st aid training for all staff, and eventually an online booking system for visitors too. As I type Andi is in the process of upgrading our computers and digital storage systems in the office, as we’re at our wit’s end with them all. Progress. The new Centre building, currently half-built next door, will be the most obvious major jump forward, finally providing full accessibility to the Paddocks for all abilities. And a toilet for visitors (just the one mind, we’re not going too overboard)!
It’s important to make it clear however, that even when we move into the new building we intend to do our best to retain our ‘character’ – rather quaint perhaps, and very much a friendly, family run business. It’s a fine balance between visitor provision and ‘familiarity’ I think – bigger, ‘posher’ companies have designated staff doing designated jobs, but this leads to unfamiliarity between roles, and that is not a road we are willing to go down. The staff that serve you in the shop will be the same staff who look after the reindeer themselves, who do the office work, the maintenance, lead the guided tours… you get the picture. This was the case back in 2009 and remains the case in 2024 – everything changes but at the same time nothing changes.
Hen
