Christmas 2022

I know you will look at the title of this blog and think… What?!?! Christmas is ages away. However, this isn’t about Christmas itself, more about our tour and what we will be doing this year with regards to Christmas events across the country.

Over the past 33 years we have covered the length and breadth of Great Britain and Northern Ireland visiting various town and shopping centres as well as garden centres, schools, hospitals, care homes… the list goes on. When it comes to Christmas everyone loves seeing our reindeer, and our trained Christmas reindeer are an honour to work with. Their naturally friendly nature and ability to remain unfazed in most situations makes us feel so proud of them. Of course extensive desensitising training has taken place over many years to prepare them for these moments, but nonetheless they make us feel so proud of them.

Harness training in July 2022 – desensitising begins early for our reindeer.
Sleigh training in the autumn – getting ready for tour! Scolty and Frost at the front.

Times are changing and our business changes with it. Once upon a time the income from Christmas events was a crucial part of the year to help maintain the reindeer herd in the Highlands of Scotland for the rest of the year. Like every business we have bills to pay. Whether it’s paying the lease for the land the reindeer roam or staff wages, naturally there are plenty of outgoings, and Christmas events helped to support this. However, The Reindeer Centre itself here in the heart of the Highlands has really grown into itself and with a great team of herders with many visitors to the area to entertain we are becoming much more self sufficient here at home. As a result we have re-evaluated how much ‘Christmas’ we actually need to do.

Santa even comes to visit the Reindeer Centre on weekends in December!
The Paddocks and Exhibition are often very busy on the run up to the big day!

Some of our longest standing events are in the far south. Basingstoke, Windsor, Llanelli, Carmarthen, Cowbridge and Usk to name a few. Some of these events have been going ahead for over 25 years. They are fantastic events and always well organised with the organisers and public giving our reindeer the up most respect. For some of the people visiting these events when they were children 25 years ago are now attending with their own children so it really is lovely to see and be part of. With COVID making the last two years tricky for everybody whether it be budgets being cut or just the fact that event organisers didn’t want to be attracting big crowds of people for public safety meant that some of these events didn’t go ahead. Naturally there was huge disappointment, but everybody understood. Off the back of less demand to travel further south we have taken this opportunity to look at our own business and where we are going and have now decided that we won’t be taking part in events south of Manchester. Obviously I feel terrible for the fantastic events that these venues have put on over the years but with such good relationships with them all I have explained our situation and they have all replied and completely understand our situation. They have thanked us and our lovely reindeer for being part of their Christmas festivities and wished us well going forward. We couldn’t have asked for nicer comments from them all.

Volunteer Paul and herder Mel with a team of 6 reindeer in Wilmslow – November 2021.
Slioch and Dr Seuss at the front of the sleigh in Bradford – November 2021.

So going forward we are still doing Christmas events but we will be sticking to Scotland and the north of England. We will run less teams as a result and concentrate much more of what we do at home. We hope you can visit us either here in the Cairngorms or while we are out on tour in November and December but for now I just want to say a massive thank you to all of our events based further south than Manchester for all your support over the years. We will miss working with you and we wish you all the best going forward.

Reindeer walking off the hill – ready for a weekend of parades and events. Frost and Bond at the front.
Christmas lorry hitting the road!

Fiona

5 Replies to “Christmas 2022”

  1. I fully understand you reasons, but am really saddened that you will no longer be visiting Bedford.
    I follow all your blogs and hope to pluck up the courage to come back to Scotland on my own one day.
    Love to you all
    Gill x

  2. 🥰 I too fully understand your reasons ❤️ we had our 1st visit to the Reindeer centre in June, seeing the herd, it was absolutely fabulous ! Hoping to travel up from Bournemouth again soon 🙏 Gill .. you’d be welcome to join us 😊 xx

  3. Totally understandable and having seen the wonderful herd in their natural surroundings up in the Cairngorms – I would say to everyone- it is a magical trip to enjoy and well worth saving up for. The care the Herders take of these magical animals is amazing and they exist in an environment that they thrive in – you literally leave with not just your heart but a warmth deep in your tummy. In a world that at times can seem daunting – a trip to the Cairngorms and meeting the reindeer and listening and learning about them from the Herders can reboot/recharge your batteries.

  4. So sorry we will not be seeing the reindeer in Truro again, we always made a special trip to see them, it was a wonderful start to the Christmas festivities. Hopefully we will get up to see the herd in their natural surroundings at the centre in the future

Leave a Reply

Your email address will not be published. Required fields are marked *

Book Now