Having been here for a long time, the logistics of sending out the bi-annual newsletter that is posted to all our reindeer adopters has, almost by default, become Andi and I’s domain. The two newsletters are sent out in June and October, so for the 6 weeks or so beforehand I spend my time in a bit of a flap, trying to coordinate everything at the same time as doing all the other, day-to-day work (I would say ‘we’ spend our time in a flap, but realistically, it’s probably just me. I’m not known for calmness under pressure. Andi is much more unflappable than I am).
Work on the June newsletter is very much intermittent in May, as May is the calving season for the reindeer and we are usually rushed off our feet, so by the first half of June I am tearing my hair out over it. It needs to be out in the post to all 1800(ish) adopters by around the 20th June, so I am liable to getting a little bit frantic at times! Once upon a time we used to handwrite some additional information about each person’s adopted reindeer that was sent out with the newsletter, but those days are long since passed as our number of adopters has grown significantly over the last 15 years or so. Nowadays, for the June edition, we type a section of bumff about each reindeer, count how many need printed for each individual, and print them on 1/3 A4 sized slips. Much easier. Except that actually it takes ages to write them in the first place as almost every single one of the ~150 reindeer in the herd have adopters – years ago I wrote the entire lot myself, ran a word count and the overall total was longer than my university thesis had been! (I’m confident I know more about reindeer than limpets these days though…) In recent years I’ve managed to palm this job off on Andi, who does the bulk, with myself, Lotti and Ruth taking occasional turns.
The October newsletter goes out with a photo of the herd instead of individual info about each reindeer, with some more general info about how the year is going printed on the reverse. September is a hugely busy month for us too, with the start of the rut, vaccinations and free-ranging reindeer all over the place generally getting in the way, along with calves to halter train and handle for the first time. We just don’t have time to write 150 blurbs anymore, so a photo of the herd is the next best thing. God knows how we ever hand-wrote anything for the newsletter in the past – madness!
One day I guess we may get to the point of sending out newsletters digitally, but I, for one, hope those days are far in the future. Everyone prefers getting actual physical post, don’t they? I certainly do. It also means we don’t discriminate between folks who do/don’t use the internet. Our rather idiosyncratic system of working our way through the folders of adoption forms one by one, and cross-referencing the details on the form with the address label that has been printed is time consuming, but does pick up any mistakes that we have made when entering details on to the database. Labels print alphabetically by surname, within each adoption year, and one person’s job is to find the relevant label whilst the other reads out the details on the form. No problem for the long-standing adopters, where there are only a few in each year, but by the time we get down to the folks in their 1st year of adoption that person is on their feet the whole time, dancing back and forth up and down around 900 names. It’s quite a tiring job, mentally in particular!
Nothing pleases me quite as much as carting all our boxes of completed newsletters off for the postie to collect – job done for another few months. It’s a good feeling! I can go back to my normal level of flustered confusion finally rather the super-charged fluster I exist in during May and September of each year.