Our beautiful new shop – packed-full of lots of wonderful reindeer related goodies.
Since moving into our shiny new Centre, we’ve had a brand new shop space to play with. It may look a little different to our very rustic, wood clad shop of old, but we’ve kept a few nods to the old style.
Our rule-of-thumb with a pretty small space is that any product we sell has to feature reindeer (with the odd bending of the rule…) and we try to find as many unique/local products as possible.
Herder Fiona crafts with naturally cast antler to make beautiful jewellery, and there is often bespoke artwork by herders Kate, Ruth and Sheena .
Some of Fiona’s jewellery, with sections of real antler, along with a few of Kate’s needle-felted reindeer.
I’ve been particularly excited to find space to stock a much bigger range of books, the best antidote to too much screen time!
Our reindeer library – something for everyone – children and adults.
Look at this beautiful centrepiece, created from one of Sherlock’s antlers and an old whisky barrel!
One of Sherlock’s antlers is proudly displayed in the centre of the shop – adorned with lots of wonderful items.
If you aren’t planning a visit soon, you will find most of our products online on our shop at https://store.cairngormreindeer.co.uk/ We aren’t able to list more unique products like Ruth’s lino prints and Sheena’s art, so if there is something that you’d like that’s not on there then do drop us an email and we can show you what is currently available and send through a payment link.
If you live in the EU, unfortunately we can’t post to you due to legislation, but elsewhere in the world we can create a custom order if you email to let us know what you’d like and your address.
We are opening to the public once again on Saturday the 8th February 2025! With some BIG changes though for the 2025 season as we’ve now moved into our brand new Reindeer Centre building, having operated out of the neighbouring Reindeer House since it was built in 1960.
The brand new Centre, with Reindeer House just beyond it.
However, we think it’s really important that people understand that everything is still a work in progress and changes will continue to happen for the foreseeable future as we continue landscaping and developing, so 2025 will be a year of us working around what we currently have in place, whilst it changes constantly. But at the moment, what’s the deal?! Let me try and explain what we will have on offer at first, and how this might change throughout the coming months:
To start with, let me make it clear that – like over the last 12 months – Hill Trips to visit the reindeer up in their mountain home aren’t affected in any way and will run completely normally up on the mountains. The differences are all down in Glenmore at the Centre – thankfully the hills and the reindeer don’t change!
Over the February half-term, we will have 4 reindeer on display in our Paddock area. From the end of the half-term the Paddocks will be closed once again, opening again at the start of the Easter holidays and remaining open for the rest of the year. Just now much of the groundworks there are still to be done – we managed to get enough boardwalk completed in time to have reindeer on display at Christmas time, but there is still much to do over the course of the coming months. This includes a new Elf House (of course!), more viewing areas, another ‘bothy’ building, and a covered area for the reindeer. We will also landscape the ground within the Paddock itself to improve the aesthetics and make it more reindeer-friendly! As you can see in the photo below, there’s a lot to do from the stage we’re at just now…
The current Paddock area, with viewing platform at the right. Much more to come in the future!
As such, tickets will be initially be available on the day rather than for pre-purchase online. At times we will aim to have herders out in the Paddocks giving talks but much of the time the Paddock will be self guided, meaning our prices may vary accordingly at times.
At the moment, some of our previous display boards are up temporarily in the Paddocks for visitors to peruse.
On arrival to the Centre, visitors will now come directly into the new Centre to check in/purchase tickets, rather than Reindeer House. Our entrance ‘atrium’ is very much a work in progress still, with old signage temporarily still in use whilst new signage and displays are developed – this will all be updated gradually over the time as work is completed.
Emily has been working tirelessly on the design of the new shop, and ex-herder Olly has been spending his weekends building beautiful wooden stuff to make it look pretty! Andi and Cameron have added the finishing touches too. It’s a little smaller than our old shop so we’ll have to work out the best use of the space as we go, but right now it’s looking lovely.
Beautiful wooden shelves!Antlers have many uses!
The Exhibition is still being designed and we don’t have an opening date for this yet, so for the time being visitors for the Paddocks will be bypassing that area and going back out the building the way they came in. It also means we have space to work on displays behind the scenes for the time being.
Exhibition room, which in the future visitors will pass through on their way out to the Paddocks.
One thing we do have up on display already is our ‘Thank You board’ for the people who pledged for our Crowdfunder appeal last year for their name to be displayed on the wall in the new Centre…
… and the plaques are up for those who pledged for one too!
And here’s our new office! It’s been a bit of a juggling mission to get everything to fit in, but we’re just about there…
And of course, how about the car park? Last year the builders used it for their temporary cabin and machinery, and over Christmas we used it ourselves for staff. Just now we’re finishing off signage to get it ready to open to the public, and it will include a designated disabled space and (hopefully) EV chargers. Please note that it will be for customer use ONLY (you can’t park there just to walk to the beach!) during our opening hours.
Car park – signage and parking bays still to be added, along with barrier between it and the road.
In no way will the car park be big enough at busy times of year for all our visitors, but there is still parking elsewhere in Glenmore, and in a very tight space it is as big as the surroundings allow. How we wish that the Reindeer Centre and it’s associated groundworks didn’t need to be shoe-horned into such a steeply sloping area – it’s made everything so much more difficult, but we can only do our best with what we have!!!
So here’s to the year ahead. Although we were working hard behind the scenes, at times last year we felt rather like we were twiddling our thumbs waiting for the building to be signed over to us – but now it is onwards and upwards from here on!
Sheena counting reindeer. Lace is the dark reindeer with her head up and antlers visible.
My involvement with the reindeer goes back 30 years when Tilly and Alan were my neighbours and Alex and Fiona where still very wee.
I came up to the Highlands to work at Badaguish Outdoor Centre for people with additional needs before I was due to start a nursing degree . I never left – I fell in love with the mountains, and then a reindeer herder!! And now the reindeer.
Sheena catching up with the free rangers out in the hills.Sheena bringing back Ochil and her calf Vanilla to the enclosure after they spent the summer free roaming.
My wonderful friendly golden retriever Rosie used to end up at Reindeer House after following any walker passing by my house down at Badaguish. Tilly would phone me and I would often end up there socialising, helping out, then for dinner and end up walking home with Rosie after a wee whisky or two!
I eventually went to university but not to study nursing. I did a Honors Fine Art degree in 2004.
Sheena drawing on the hill!
Over the years I have kept in touch with Tilly and the reindeer, volunteering, an extras pair of hands or legs walking out onto the mountains to help herd in the girls for calving or just going up to spy the herd in the summer months on the mountain.
Several years ago, I got a call to work with the team and use my artistic talents for ‘Christmas Fun’ (weekends in December when Santa visits the Paddocks). By this time Fiona was all grown up and coordinating all things Christmas and the herd on Cairngorm along with her mum and the team. Now I am just a regular part-timer in the team.
Sheena doing some harness training with the male reindeer.Sheena and Choc-ice chilling out together.Sheena driving the Christmas lorry!
So, when I am not a reindeer herder you might find me working in my studio at home as an artist, working on some colorful wild abstract paintings. These days I also work on some reindeer crafts, inspired from my trip to Jokkmokk, Sweden in 2020 with fellow reindeer herders Fiona, Joe, and Olly where we stayed with friend Sofia, Mikel Utsi’s great niece. Inspiration for art was everywhere. The snow, visiting herds of reindeer, northern lights, traditional cloths, and traditional food.
That part of Sweden is the capital of Sami culture in Sweden holding the Sami winter festival, which involve reindeer racing, reindeer parades, and all things Sami culture. And I had a wonderful time in the Sami Museum viewing the traditional arts on show. This was very much my inspiration for small reindeer art and crafts for the shop.
The Jokkmokk crew with borrowed dogs! Fiona, Sheena, Olly and Joe.Jokkmokk winter market.Beautiful Sami colours.Some of Sheena’s wonderful things we sell in the shop!Sheena’s lovely dogs – Ginger and her mum Elsie on top of our local hill.Sheena and Oatcake!
On 4th August 1989 Alan and I took over the ownership and management of the Cairngorm Reindeer. We had both been working for the family who owned the herd for a number of years and when Mr Utsi and then Dr Lindgren passed away the opportunity arose for us to buy the herd.
Back when Alan and Tilly took over the Reindeer Centre in the late 80s (and Alan had more hair!)
To this day the 4th August is etched on my brain. Our children were 3 and 4 years old and we had never had our own business, Alan had been employed by Dr Lindgren and I was initially a volunteer. But we had lots of ideas and we had a beautiful herd of reindeer.
The requisite Smith family photo – Tilly and Alan with Alex and Fiona, and obligatory reindeer.
We immediately converted part of Reindeer House into the ‘Cairngorm Reindeer Centre’, with reception, shop and office at one end leaving the rest of the house for living in with our young family and friends, many of whom who were volunteer reindeer herders. The reindeer paddocks beside the house became a display area for visitors to see a small group of reindeer, along with the 11am Hill Trips to the herd on the mountains.
The shop and reception area, in what was once the living room of Reindeer House.
Nearly 35 years later and the status quo continues. The only difference is that we’ve all got older; Alan and I moved out to our new ventures at Glenlivet (although still closely involved with the reindeer) and our daughter Fiona is living at Reindeer House with many of the other herders (they’re paid now though!). We attract more visitors and there are extra daily visits onto the hill to the herd.
The Paddocks in recent years.
The set-up has worked really well and the homespun infrastructure and hard working herders, along with a unique herd of free ranging reindeer, has been a great story. I have written three books around the life of reindeer and our journey with them and the herd is still looked after by us along with a band of enthusiastic, caring and clever people. Our herders today have brought with them tremendous life skills which have hugely progressed the way the Cairngorm Reindeer Centre is run from day to day. But most importantly the welfare and care of the reindeer is still at the heart of everything we all do on a daily basis.
Looking after the herd. Photo: Alex SmithTilly with Scrabble. Reindeer are the heart of the business, and always will be, regardless of the changes around them. Photo: John Paul
In the summer of 2021 we received an incredibly generous donation from a long term reindeer adopter who asked that the monies they donated be put towards upgrading the current facilities at Reindeer House, which would involve returning the house to a domestic property and constructing a stand alone building for our reindeer shop, exhibition and office.
Exhibition displays. They’ve improved a lot over the years, but the building housing them was definitely getting shabbier and shabbier!
The following January we engaged with an architect and since then we have been going through the process of agreeing plans and applying for planning permission and the building warrant. With all the statutory requirements in place we began work last September, building a 16 bay car-park close to the Paddocks. The car-park is now nearly finished (but not available for parking in yet) and work is due to start on the new building in early February, which will be situated in our existing Paddock area.
The artist’s impression of the shiny new building!The existing Reindeer House building can be seen at the left hand side here, with the entrance to the new car-park on the right hand side.
As normal we closed for a few weeks on 8th January 2024 and immediately our son Alex, with help from herders, began to demolish the wooden structures in the Paddocks to make space for the new construction. There is a tinge of sadness seeing the old buildings (that we built ourselves) coming down but I suspect the improvements are long overdue and we are imagining a really special place for visitors to come to learn about our wonderful herd of reindeer alongside new displays, children’s activities and of course reindeer. Most importantly the new Centre will be access to all abilities.
We closed to the public on Monday 8th January. By Friday the 12th the Paddocks looked like this!
So exciting (and expensive!) times ahead. Unfortunately a bit disruptive too as the Paddocks will not be available for viewing reindeer while the building is constructed. However once we re-open to the public on 10th February we will otherwise still operate as normal with reception, shop and office where they have always been and the daily Hill Trips to the herd will continue as usual.
Hill Trips will continue as normal – tickets available on our website (from 30 days in advance)!
To check out what is available and how you can still come and visit do keep an eye on our website for updates and once construction gets underway we will have a better idea of how things are progressing, and more of an idea of the duration of the work.
Once again, the festive season is sneaking up on us, and for anyone who is a wee bit stuck for gift ideas, we’ve got lots of options on our webshop.
For the reindeer fanatic in your life, how about adopting the Herd for them? As an adopter, you become one of our valued supporters and in return for your financial support, you will receive a certificate and photograph of the reindeer and additional information about reindeer along with two newsletters over the year. For UK adopters, we also send a few unique souvenirs. You can also visit the herd for free (one person admitted free per adoption). The adoption subscriptions are spent entirely on the upkeep of the reindeer including their food and welfare in the form of medicines and veterinary care. Click here to find out more.
All sorts of stationary – notepads, pens and pencils.
Toys and cuddly keyrings for all ages.
Handy eco cotton pouch, and locally made leather bookmarks.
Tea towels of different colours, reusable travel cups, locally made wooden coasters and branded thimbles.
A selection of books, telling the story of the herd.
All of these, and lots more, can be found on our webshop by clicking here. Happy shopping!
It’s hopefully common knowledge amongst our reindeer supporters and adopters by now that we have released a charity naked calendar for 2023. Raising money to support our local Cairngorm Mountain Rescue Team and over a period of 18 months we braved the weather in all conditions taking off our clothes and posing with the reindeer for 13 pictures to feature. Initially we had planned to sell 500 copies but due to popular demand have sold 750 with a further 300 just ordered and under pressure to sell them before early January!
I had the pleasure (if you can say that) of being the photographer for the calendar, seeing all my friends and colleagues in their birthday suits and helping to put the whole thing together. It wasn’t something I had ever thought I’d be doing when I first came to work here five years ago but we are a quirky bunch, and I wasn’t at all surprised when as a group we decided to go ahead and create a calendar baring all!
Photographer Joe with his favourite reindeer Kipling. The face behind the camera, and the one that belongs to Mr September’s bottom 😉
The Idea
I think the idea came from several of us when our reindeer had featured in The Royal School of Veterinary Studies Charity Naked Calendar in 2020. We got a free copy from them, and the calendar hung proudly in our kitchen for the duration of the year. I guess during this time we became inspired to do one ourselves and celebrating our own 70th year anniversary, it seemed like the perfect time to do such a thing. Raising money for a charity was the second thing to consider and I don’t think we ever looked passed the idea of the Cairngorm Mountain Rescue Team. The dedicated volunteers involved already do an incredible job in the mountains and all the funding they receive goes back into the service they provide. So, with the idea set and charitable cause in mind, it was time to start taking off our clothes and get the photos!
The Early Stages
When planning how to make the calendar, it seemed only best to take a picture during every month of the year to showcase the reindeer looking different in the various seasons. With this in mind, January was to be the first month and the January of 2021 was particularly cold with temperatures being recorded as low as -18 as well as up to three feet of snow lying at a time. Fiona stepped up to be the driving force and get the calendar going by volunteering to get her picture first and Lotti also paired up to do it together. There was so much snow that it was easier to approach the reindeer by skis and the plan was set to involve these as well. Taking my camera out for the first time to do this I had no idea how to plan the picture or whether my camera should indeed focus on the bums or reindeer. What seemed like a straightforward idea turned out to be harder than first appeared with the reindeer constantly moving, never staying in the same position for more than two seconds. I clicked away taking several different pictures and hoped that one would suffice. January done, only 11 more months to go!
Miss and Miss January! This photo didn’t make the grade but has been used as a promotional picture – it even made it on to the front cover of a German newspaper.
The following few months saw a familiar trend with the reindeer not behaving for the camera, either facing the wrong direction, not interested in what was happening or sometimes we simply couldn’t find them on the free-range. Maybe they too thought it was a strange idea for the herders to stand next to them with no clothes on.
Coming Together
As the months got warmer, not surprisingly we had more herders volunteering to take part in the action. One of the things I noticed was the different ways in which people participated in. Some herders would arrive to the photo shoot with a dressing gown, and we would practice a clothed shot to make sure we were happy. I would then turn around while they removed their gown and we’d be able to get the picture without me seeing too much of them, a rather dignified way of doing such a thing.
Hen and Andi (Miss and Miss October) making sure they’re happy with their poses before baring all. The ever chic Mel (Miss December) in her dressing gown!
Another technique of having their photo taken was to strip off completely starkers baring all and plan a photo pose on the spot. Sometimes I wouldn’t know where to look but there was lots of laughter about the ridiculousness of it all. We had to get quite imaginative towards the end making sure no two pictures or poses were the same. Some photos were taken on the free – range, others in our hill enclosure, woodland and one shot also involved water. The entire team of herders did an amazing job getting their kit off and we managed to feature every member of staff who worked here at the time along with a couple of past herders. I should also say an extra well done to Hen, Lisette and Harry who went out of their comfort zone to feature and Amy, who within her first month or working with us also volunteered to be in the calendar no peer pressure involved!
Ben (Mr February) was unfazed about being in his birthday suit and continued to carry out his reindeer herding duties unclothed. Needless to say the reindeer were also not bothered. Sheena (Miss June) and Sherlock getting ready for the photoshoot in Black Loch. After the photoshoot, Sheena went for a wee swim and Sherlock decided to follow… anything for food!
The Cover Shot
The final picture to take was the cover shot which was also the harshest weather experienced throughout. On a snowy and windy morning, Fiona, Lotti and Ruth took one for the team and shivered away as I tried to fumble with the camera and take a photo. By the time they got their clothes off they could barely feel a thing and the whole experience was very uncomfortable. The reindeer of course were fine. When we got back to the house and the girls had thawed out, we glanced at the photos to see how they looked. Unfortunately, the snowflakes blurred every single picture and none of them were good enough. We went out again a few hours later to repeat the whole freezing ordeal once more (sorry girls!) but thankfully on the second time of asking we got a picture we were happy with and no resulting frost bite.
Joe, Fiona and Lotti (plus dogs) attempting to take the photo for the SECOND time that day! Snow flurry over – Ruth, Fiona and Lotti get into position…
The Finished Calendar
After the final editing tweaks, the calendar had finally been created. It was great to hold a copy for the first time and start selling them in our shop. It wasn’t long until several newspapers got in touch wanting to write a story about the calendar. The Daily Record and a couple of other tabloids did an online piece about us, and our local papers also wrote two stories. We even featured as page 3 models in the Strathspey Herald and also on the cover of German newspaper BILD showing some of our bare bottoms. It’s still all quite surreal that we have created the calendar, everyone is immensely proud of it and couldn’t be happier with how many we have sold so far.
The day the first batch of calendars arrived!!Page 3 models!
For now, I just hope we can sell as many as possible and I can’t wait to see what the final figure will be for the mountain rescue team.
With a herd of 150 reindeer, nearly all of whom are growing and casting a pair of antlers every year (exceptions include 2-year-old Juniper who doesn’t grow any, 16-year-old Dixie who only grows one, and 2-year-old Holy Moley who also only grows a single antler), it’s fair to say that we see our share of antlers. From that we’ve figured out some interesting uses for them as the following pictures show… although some photos may contain red deer antler as well as antler from reindeer…
The lovely Dixie, back in 2017, proudly showing off her single antler!Skip next to a pile of collected antlers found on the free range April 2022 – she’s disappointed none are for her!Firstly, they make great displays in the shop, we use them to hang all sorts of ornaments and pieces of shop stock – demonstrated here by our lovely headbands. A slightly stinkier variation on the hanging technique, in the kitchen of Reindeer House this large set of antlers are used for drying shoes, gloves and all other sorts of equipment. Very effective! Dog leads, ski goggles, head torches. This antler sees a lot of use here at Reindeer House, as the dogs are always looking to go for a walk. They even work as door handles! And make great wall hangers for cards and decorations. Sometimes used for shelving support, as precarious as our mugs and plates look, I am yet to see the antlers let us down.More shelves and shop stock supported by antler. Our bird feeder is decorated with antlers which the red squirrels love chewing on.We also make use of some antler nubbins (yes, that is the technical term) in the kitchen. Seen here keeping our cupboards shut,..…..and our pepper grinding smoothly (or roughly?)And finally, my favourite use of an antler, because sometimes s*** happens.
We’ve had quite a few new additions to our shop recently, so I thought I’d grab this opportunity to tell you all about some of them, in case you fancy indulging your reindeer themed fancies!
Magnets! Featuring our beautiful calves, plus adults Celt, Athens and Origami.
Hats! Of many types to keep your head warm!
From left to right: Wendy’s Woolies; our own branded hat; Woolly Hatz Aviemore style; locally knitted beanie. Our branded hats are available on the website, but if you fancy one of the others just give us a call!
This is the third (but maybe not last!) book I have written about reindeer. Published by The History Press, I was approached by them in the latter months of 2015 to ask if I would write another book about reindeer.
My immediate reaction was, “I’m not sure, there is only so much that can be written about reindeer!”, but after I had given it some thought I decided to agree. I don’t dispute I enjoy writing, I am passionate about reindeer and I have had many ‘busman’s holidays’ to reindeer places in the world. It would also be another way of promoting our unique herd of reindeer. So by the end of the year I was already putting pen to paper.
A trip to Mongolia in 2005 – no point going on holiday anywhere where there aren’t reindeer!
The History Press was looking to have the book on the shelves by Christmas 2016 and so I had to get my skates on. In fact as a person who likes a deadline I said I would have the draft ready by the end of March. And much to their surprise I did!
When we talked about the layout of the book the editor was keen to have the book illustrated, rather then include photographs. At first I was not so sure this was a good idea, reindeer are incredibly photogenic and of course live in some of the most iconic places in the world. However now in hindsight I am really pleased that it is illustrated with line-cut drawings and actually I think it may have made me more descriptive in my writing.
I start and finish the book in winter, the time of year that reindeer are without a doubt, in their element. It is the sort of book you can dip into for fun facts or entertaining stories, and a must for any reindeer enthusiasts, groupie or geek like myself!
Reindeer: An Arctic Life is still in print and if you fancy a copy then buying a signed copy (with personal dedication if you so wish) from us here at the Cairngorm Reindeer Centre will help to support the herd far more than going to Amazon! You can buy it from our online shop ( along with lots of other reindeer related gifts ) or just ring the Reindeer Centre and speak to a friendly reindeer herder to you prefer to order things the old-fashioned way, or want a personalised dedication.
The Real Rudolph: A Natural History of the Reindeer was the second book I wrote and this time was commissioned by Sutton Publishing. The publisher had already come up with the title and they were looking for a book of ‘hard facts’. Packed full of juicy info about reindeer and caribou (which are actually the same species, but coming from different parts of the world), I combined a lot of research with personal experiences and I was lucky to know a number of good photographers who kindly provided amazing photos which are littered through the book.
In Mongolia – Photo by Alex Smith
The photo on the front cover is from a picture I took of a reindeer bull in Outer Mongolia and I dedicated a chapter to my trip there in 2005 and also various excursions to Swedish Lapland, which ultimately led to us bringing new breeding stock back from there.
The first half of the book is all about their world distribution as a species, seasonal nature, arctic adaptations, how they fit into the ‘Deer Family’ and their domestication. I did have one gentleman get in touch to say it was the most interesting and entertaining textbook of reindeer he had ever read!
But I was always conscious that readers would also be interested in the Cairngorm Reindeer Herd, particularly since I would be selling it here at the Reindeer Centre and so the second half of the book was not just about my personal experiences of far flung ‘reindeer places’ but also some stories closer to home.
Rather closer to home… at home in fact! Here I am a couple of years ago on the hill ground of my farm with yearling bulls Burns and Dr Seuss. Photo: John Paul
Published for the Christmas market in 2006 it is now sadly out of print, but it can be acquired, very cheaply, on Amazon!! It is (although I say it myself) a very informative book, is well produced with high quality paper and photos inserted into the text, rather than clumped together in sections as they were in my first book, Velvet Antlers, Velvet Noses. That book is also out of print now, but my latest book Reindeer: An Arctic Life is in print and available on our online shop (please click hereto have a look), along with several other books and items. Many are suitable for stocking fillers!
