(with apologies to Cheer, who has a dubious role this blog…)
January: Optimism going in to 2020, the year ahead of us all… it’s going to be great!
February: Hold up. What is this new devilry on the horizon?
March: Holy crap! Run away!!!
April: Lockdown…. battling the virus
May: Still going…
June: …and going….
July-September: Starting to win! Virus receding…
October: Uh-oh
December 31st: Can’t leave 2020 behind quick enough! Dear god let’s hope 2021 is better….
Sending love and respect to everyone who has struggled through 2020, in particular the NHS staff and all the essential workers who have worked throughout – to you all we raise a dram. Fingers crossed there are calmer waters ahead.
Other than the few reindeer still out free-ranging who I haven’t seen lately, I’ve otherwise managed to get nice ‘adopt’ photos of everyone in the herd in the last few weeks. These photos are to go on the certificates that go out to all the lovely people who support us by adopting a reindeer, and as autumn is when reindeer look at their best, it is therefore when I take all the photos.
I realise (after sitting down to write this) that I’ve actually written a blog about photos before (to be fair, that was 5 years ago and I have a rubbish memory at times…) but hey, what’s wrong with repetition?! But actually I thought I’d just show you some of the ‘outtake’ photos, ‘cos everyone likes to see photos of reindeer looking daft, don’t they?
Most photos that don’t make the grade are just because of open mouths or closed eyes:
BeastieCamembert
A classic of Merida from a couple of years ago!
But after my trip over to our farm last month to photograph the reindeer there, I realised that I’d mainly just taken photos of Olympic looking ridiculous!
Possibly my favourite…
Then there’s just the odd ones:
Morven looking like she’s just remembered something she’d rather forget…Looking attractive, Athens!Background? Check. Good light? Check. Camera in focus? Check. Dr Seuss looking handsome and majestic? Che… oh. No.
Reindeer often need encouragement to look alert for their photo, with ears pricked. This results in my photography assistant (Andi) doing a lot of dancing in the background while making a lot of noise, or sprinting back and forth shaking a feed bag…
…resulting in photos like this, where there’s been crossed wires about which reindeer I’m actually trying to photograph at the time…
And sometimes we resort to throwing things at the reindeer (well, nearby anyway) to get their attention!
Horse many years ago, steadfastly ignoring us.
Most of the time it seems, this is what the reindeer think of me and my camera!
Here’s the second part of Beth’s blog about volunteering with the reindeer over the years, and what it means to her. The first part can be found here.
One of the earliest memories I have of volunteering up in Aviemore is being sat in the back of the van in the summer with a small calf between my legs we were bringing back down the hillside for the evening (Editor’s note – this was a hand-reared reindeer calf who was at this point spending his nights in the Paddocks beside the Reindeer Centre, and his days up on the mountain with the main herd in the enclosure. We don’t routinely transport reindeer up and down the hill in the back of our van!!!). He was so small, but I remember walking him down the hillside and when we got in the van he laid his head on my lap. It’s such a small thing but it meant so much. These amazing animals and I was lucky enough to be able to help and look after them!
Hand-reared calf Fergus tripping Abby up (a regular occurrence), en route to and from the hill daily
When I say the Cairngorm Reindeer Herd have a lot to answer for, I mean it. When I turned 16 I landed myself a job at Stockeld Park, near my home in Yorkshire, which is one of the many locations the Cairngorm reindeer have a reindeer parade at Christmas time. It is because of the reindeer that I got myself the job. A few years prior to getting the job one of the managers told my dad that when I was of the age to be able to work I was to fill an application out and they’d have me working on their team like a shot. And so I did. 21st May 2015 I was at Stockeld Park picking my uniform up. On my first shift there a few weeks later I walked into the shop where I would be working and a poster was behind the counter with my face on it from the previous Christmas event. I was known for a while as “reindeer girl” as most the staff first knew me for helping out at the Christmas events! That name lasted with me till I left a few years later.
Having a quiet word with 6 month old Lora at a Christmas event.
I could go on and on about the memories I have made volunteering. But I won’t bore you all! Just two more memories that have given me so much happiness -one of them I was able to bring experience from my care work background into the day I spent with a family doing a half-day reindeer trek (which doesn’t run any more). I can’t remember the year but I remember going out early on a hill trek with a family with a young boy. They had adopted a reindeer in the past and all were excited to do the hill trek. It was a glorious day. The sun was out and it was warm. The young boy had autism and was very shy at first. It took a while to encourage him to take the rope and lead the reindeer on the walk. When he did it was like talking to a new boy. He was full of smiles and was so happy. I remember after the trek a reindeer called Lego, who he had been leading, laid down in the long grass. I’d turned away to talk to some of the other people and when I turned to see the young boy he was laid down cuddled into Lego. It was an amazing thing to see. It was like seeing a boy and his dog. They were so peaceful and seemed in their own world, and it melted my heart and made my day to see this young boy so happy.
When I was in my second year of sixth form it was mandatory to do a week’s worth of work experience during the summer after. Most people in my class chose to go work in a coffee shop or wherever their parents worked. Nope. Not me. I hopped in the car (which gave my family an excuse for a weekend away) and got myself up to Aviemore. I stayed in the Youth Hostel a few minutes away from the Reindeer Centre. That week I cooked for myself (may have burnt a meal or two…), I went for plenty of walks nearby where I was and most importantly spent five days working alongside the staff at the Cairngorm Reindeer Centre. I loved every moment of it !
Up on the hill with the reindeer on a drizzly day
I can also remember the day we went up on the hill trip and me and Imogen who was working there at the time went hunting for Pokemon on the way back down the van on what used to be a big craze back then on the Pokemon Go app! That’s also the same day Hen had asked me to help check a reindeer’s temperature… another new experience I had never done before!
This was the week that I was pushed the most. I had so much fun and I was also tested on my knowledge of the reindeer. Fiona had mentioned to me on the first day that by the end of the week she was wanting me to lead a hill trip from start to finish. Now I panicked. But eventually, on my last day, I took a small group of visitors up to see the reindeer. After I had done that I was so proud of myself. I have never had the most confidence. In school I would shy away, wouldn’t even put my hand up to ask a question to the teacher. But whenever someone asked me to stand up and talk about reindeer, it was like I was a new person. I could give a speech on the information I knew and then would be able to answer questions people had to ask. I will never be more grateful to a bunch of people then I am to those I have worked with at the
Cairngorm Reindeer Centre. They have helped me come so far in life and are part of the reason who I am today.
Getting back on topic, that same week I helped out in the office, cleaned the paddocks, cleaned the visitors centre, helped in the shop and on my evenings I spent a lot of them walking and being at one with the beautiful area Glenmore is. I can remember on one of the nights Fiona had invited us to join in with their “Come dine with me” evening. That day me and another volunteer, Blyth, had helped prep some of the food they would be cooking that night. It was just lovely. I felt so involved and learnt so many skills that week. I remember sitting on the train and not wanting to go home.
I have also helped at a fair few Christmas events, mainly Stockeld Park and Beverley. Beverley by far has to be my favourite. It’s so busy and feels so festive. I used to love answering questions people had and talking to the children about Christmas and the magic of the reindeer. I remember one year helping harness the reindeer ready for the event and one of the reindeer lifted his head and bashed his antlers in to my head, bad timing on someone’s behalf and the next day I remember going to school the next day with a bruise going
from the top of my head down to my chin on the left hand side… it was bragging rights and gave me an excuse to chat all about the reindeer event!
Me (right) at the back of the sleigh with Hen, Oasis and Bingo leading
Now I feel I have gone on long enough. And it’s time to wrap up this journey I have brought you on and the memories I have shared. I have met some amazing friends over the past 19 years. Who would’ve thought one reindeer called Biscuit could have brought us a friendship with a lovely lady called Carola who lives over in Holland, and from there many friendships grew. We then found more “reindeer crazy” people like us and started a Reindeer Groupies Page” on Facebook. We’ve had many meetings through the years and have made many memories. I will forever be grateful to everyone up at Reindeer House. You all hold a special place in my heart and I so hope that in October 2020 I will be back up, starting a new chapter of memories by bringing my partner and his daughter up to see the reindeer and hopefully sharing the magic and love I have in my heart with them for these lovely creatures.
Beth
With fellow ‘groupie’ Pandra! Andi looking a little less than impressed in the background – Christmas training on yet another wet, manky day!
This week’s blog is written by long-term volunteer and reindeer adopter, Sharon. She got so fed up of us never having getting around to featuring Indigo in a ‘Memorable Reindeer’ blog that she decided to write one herself! Other blogs about well-loved reindeer of the past can be found by typing ‘memorable reindeer’ in to the search box to the right.
We started visiting the Cairngorm Reindeer Centre when our two boys, David and Mathew, were 9 and 6 years old in 1996. They have many memories of hand feeding the reindeer and Mathew particularly often recalls being knocked over by a reindeer when he was trying to get out of it’s way! How impatient was that he says?
In 2003 we had a particularly enjoyable and very snowy visit just before Christmas and my husband paid for an adoption of Indigo for my birthday.
Me and Indigo in December 2003What a pretty girl Indigo was.
Indigo had followed me around on the Hill Trip and had numerous handfuls of feed from me. She constantly searched my hands and my pouch pocket for hand feed and I fell in love with her instantly. I always claim in reality she adopted me! She was such a friendly reindeer, particularly if you had hand-feed, a bit like my current adoptees – cheeky and greedy!
Regularly the owner of a bizarre set of antlers……swept back style……bonsai style…
We visited as many times as we could, usually at Easter or in December when we came up for two weeks in our caravan for Christmas and to ski at the Lecht which was always popular with our boys. The Christmas Eve torchlight procession through Aviemore was so magical with the reindeer leading. There was always plenty of snow around, not like the rain in more recent years!
Aviemore Christmas parade back in around 2012 or so. It was -12 degrees C during this parade, hence the grimace on Hen’s face – also shaking hands are possibly the reason why the photo is blurry!
In the summer of 2012 I received a letter from Hen asking if I wanted to buy one of Indigo’s antlers. I was on the phone to say yes before I had even read who had written the letter! As a very special treat my husband cut a piece of the antler off and made a pair of earrings for me out of it, another Indigo birthday present. I know now whenever I wear them she is still with me.
My antler – when still on Indigo’s head!
In February 2014 I received a letter from Andi saying that Indigo couldn’t be found and had probably died. I was distraught but continued to adopt. I now adopt Svalbard and Celt who are both very enthusiastic reindeer when it comes to hand feed and my husband adopts Olympic, who is a favourite with all adopters. My adoption certificates are kept neatly in a file with all correspondence from Reindeer House and we have even been to Finland to meet reindeer, although we haven’t found any as well cared for as the Cairngorm herd. So 24 years of visiting the reindeer, 18 years of adopting, 4 years of volunteering and my own ‘reindeer herd’ on the back seat of my car (soft toys only) my addiction continues. But then it is not the worst addiction in the world to have – is it?
With all these photos of calves over the last few weeks on our social media pages, I thought I’d dig out some photos of adult reindeer in our herd when they were just a week or two old, as a way of demonstrating their colouration and it’s changes with time. Reindeer are born in an extremely warm winter coat to protect them from the elements, but this calf coat isn’t necessarily the same colour as they will end up.
There’s a very short window from when they are born in May, to when they first moult in July, when they have this lovely calf coat. By July they have a short, darker summer coat, although their legs often retain their calf coat for a few extra weeks, and then their adult winter coat grows in for the first time in early September. At this point onwards they look like mini adults, and have lost the ‘cute’ factor.
We’ll start with Aztec. He was the most common colour for a calf, a gingery brown that we just call ‘normal coloured’. As an adult he’s still ‘normal’ – as common as muck! (But only in colour, not character!).
Roman was also a ‘normal coloured’ calf, although a much richer red colour (NB. it’s not so noticeable in this photo as it was taken on a different camera to the other pics) than the gingery colour of many calves. The rich red look is one of my favourites amongst the calf coats!
Still ticking the ‘normal coloured’ box is Hamish, although you’ll notice the blacker back he had. This photo popped up on my Facebook ‘memories’ for 10 years ago recently – where has the time gone?! Hamish had to be pulled out by Fiona after getting stuck being born – hence the rather weak looking little calf knuckled over and two herders in attendance (trying to assess whether there’s any milk in that udder…).
‘Chocolate brown’ is the next category, darker all over than the others so far. Olympic has grown in to a dark coloured adult, but by no means as dark as they get….
….unlike Lace! Jet black as a calf, she’s always been one of the very darkest reindeer in the herd. Note how dark her bum is compared to Olympic above!
And at the other end of the scale is Mozzarella. If a calf is pure white, whether they are actually leucistic or literally just very white, they will stay that way their whole lives, regardless of the changing of the seasons. Their summer and winter coats are both pretty much the same. Mozzarella has a couple of dark markings on her, and these will change in darkness depending on the season, but not her white hairs.
Olmec and his mum Emmental are both ‘white’ reindeer too, or at least what we would refer to as a white or light coloured reindeer. In August, on the right, (and 3 years later!) they are much greyer, about halfway from summer to winter coats, but reindeer’s coats bleach in the light throughout the winter months, turning them much whiter by spring.
Many light coloured reindeer also have white face markings, as Svalbard demonstrates here. The darker markings on calf coats tend to be much less obvious as adults though – you have to peer closely to see Svalbard’s dark leg nowadays! While he’s not a light coloured reindeer as such now, he’s still on the pale side.
Not all light coloured adults start out light though, as LX and Diamond demonstrate here. White foreheads on a brown calf generally signify a calf will turn white in adulthood though! It’s not a particularly common colouration though – I think these are the only two I remember in my time here (or at least the only two who survived to adulthood – there may have been others).
Finally, there’s always one or two odd ones each year. Above is Brie, a sort of slate-grey colour as a calf with a little white nose, but generally she’s pretty much normal coloured now as an adult, albeit still rather greyish. She was a very pretty calf!
And finally Spartan, again slate grey as a calf but on the darker side as an adult. His pale eyes are a giveaway for his slightly odd colouration though, and as a breeding bull he’s thrown some equally unusual looking calves this spring!
There’s nothing more exciting than walking towards a cow who just calved, having eventually tracked them down – knowing you’re the very first human to lay eyes on that calf. At 8am when reporting from the hill down to Reindeer House, having been on the early shift and out for two or three hours already, I’ve squeaked “You’ll never guess what colour so-and-so’s calf is!” down a phone excitedly many times in the past. Freezing toes, soaked clothes and rumbling belly temporarily forgotten.
As you probably know, many of the reindeer herders are furloughed just now as the Centre is obviously closed to the public. So while Fiona and Lotti are working away trying to keep everything ticking over at Reindeer House and Andi and Derek are doing the same at the farm, what are the rest of the staff up to?
Sheena: What have I been up to… well I’m very lucky, I moved in with my 87 year old mum just along the road – she’s great fun and we’ve both kept very busy and well; 3 dogs and a cat and a big garden!
Sheena at work in her art studio
Some of you might know that when I’m not a reindeer herder I am an artist… so all this time I must have been busy painting yeah?… Well yes – my mum’s garden fence!! And a wee bit of crafting, the odd cycle and swim in my Loch with the dogs as its been so nice at times.
One of Sheena’s recent artworksNew coat hooks!
I signed up to be a Kindness Volunteer for Chest, Heart and Stroke Scotland so I’ve gone through a online training with them, helped out delivering the odd parcel in the community and done a lot of weeding at my mum’s… can’t wait to tackle the jungle at my own house when this is all over!! Mostly really I can’t wait to run up a hill to see the new additions to the herd. Missing all the reindeer herders too and missing meeting all our wonderful visitors.
Taking time of from herding for a spot of sketching of Fern instead a few years back
Dave: So what have I been up to ? Well it’s a fairly long list. I feel lucky to be healthy and secure when so many are really struggling. I look after a small Croft. So between that and my 2.5 year old son I have been very busy. My four ewes have all lambed successfully so that’s cool.
New lamb on a frosty morning! Though Dave appears to still be wearing shorts…
I have also built a new mobile chicken coop. Heaps of new fencing and gates. Been planting things and painting things. But the coolest thing is the new river side den I’m building for my son! Ciao!
Dave contemplating reindeer…
Hen: I’m luckier than the others perhaps, in that I live closer to Reindeer House so have been able to get up the hill to see the cows and calves on occasion within my daily exercise allowance. Has kept the withdrawal symptoms under control!
Hen in happier times with old favourite Puddock. Favouritism possibly always not returned…
Other than that I’ve been in my garden as much as possible, and have finally started work on a rockery and a pond that’s been in the pipeline for years. Rather a few years ago, at age 30, I woke up one morning and the family genetics had suddenly kicked in – must grow plants NOW! I think Fiona was very relieved when I moved out of Reindeer House in 2015, having filled every spare inch of space (and there’s not much space spare to start with in RH…) with plants.
Overenthusiastic tomato growing in Reindeer House a few years back. This wasn’t even Hen’s room…who needs curtains?
I even grew strawberries on the feed shed roof for a couple of years, prompting some strange looks from visitors in the Paddocks on a regular basis, looking over to see me climbing up the side of the building carrying a watering can!
By the end of lockdown this will look like a rockery rather than a building site (apparently)!
Chris: It turned out I had a million and one things that needed doing so I don’t think I’ve ever had the time go by faster ever! I’ve been selling loads of stuff on eBay to try and boost my bank balance. I was cleaning and sorting out some old cycling/running shoes to sell and wondered what/how many shoes does it take to herd a reindeer?!
Part of Chris’s extensive selection of reindeer herding shoes!
Walking boots x1: for when it’s too cold for wellies
Ski touring boots x1: For when there’s so much snow it’s easier to ski out to find the reindeer!
Cycling shoes x4: for when the reindeer have gone too far and its quicker too cycle out half way to where they are. No, we don’t have helicopters/drones/quad bikes which I’ve been asked several times on Hill Trips!
Hill running shoes x50: the joint most important shoe of a reindeer herder!
Light, comfy, grippy and worn almost every day outside of winter for running around the hills chasing reindeer and fixing fences/boardwalking.
Wellies x1: it is Scotland, it rains a lot, the ground is wet, muddy and boggy. Wear wellies.
But what sort of shoes is Chris wearing for *this* type of reindeer work?
Nicky: A different side of the Reindeer Centre Business is selling meat from our Glenlivet hill farm, where we have free-range cattle, soay sheep and wild boar. As lockdown kicked in and with meat scarce in the local shops, I received a message on our Reindeer Herders Whatsapp group asking if any of us would like any meat dropped off from our farm and I came up with the idea of offering an ordering and delivery service out to my neighbours and friends. We set up a safe payment and delivery method and, as I’m sure everyone has found, I never knew I could become so well acquainted with my wee bottle of hand sanitising gel that I now carry everywhere with me!
Nicky with meat orders ready for collection and/or delivery!
This was just the start. The word spread, other neighbours wanted to join the ‘meat delivery group’, and friends, family and colleagues I mentioned it to also wanted to join our gang. Many customers have expressed they are finding it so superior and delicious compared to other meat they have tasted. It’s lovely to receive such praise and appreciation and pass it on to my colleagues at the Reindeer Centre and Farm.
It feels good to be doing this on so many levels. For people to be able to get ethical, locally sourced meat; to get to know more of my neighbours; to help some of my elderly neighbours who aren’t able to go to the shops and are having supplies delivered to them; to deliver to friends who work for the NHS; it brings a wonderful sense of community when everyone pulls together in times like these.
Nicky in the winter with Crowdie and Kipling
So there you have it – lots of reindeer herders using their energy in different manners than normal! While some of us are quite enjoying our time off, others are itching to be back working with the reindeer. So the sooner the world can get back to some semblance of ‘normal’ the better!
It’s not been a very snowy winter at all, and nor was last winter either. While there’s been the odd decent fall every now and then, it’s generally all melted away quite quickly. Until, ironically, about 6 weeks ago, when winter finally made a proper appearance. Since then the mountains have been much whiter, and the skiing good… until our new and nasty acquaintance known as COVID-19 stopped play for the ski centre, and pretty much the rest of the world to be honest.
But thinking about snow reminded me of the incredible 2009-2010 winter, when it started snowing at the beginning of it and just didn’t stop. So here’s some photos of back in the days that we got ‘proper’ snow – all of 10 years ago!
Many of you may have seen this photo (above) before, in one of our calendars or on a Christmas card. But in front of this line of reindeer are herders Fiona and Mary, struggling through deep snow while the reindeer had the easy job behind. This was the day we moved them from the hill enclosure out to the ‘free-range’, having closed to the public at the end of the Christmas holidays. But before moving the reindeer themselves, we had to make a path ourselves – easier said than done in some places!
We were wearing hi-viz as we’d led the reindeer the easy way until this point – i.e. right down the middle of the road.I like to call this photo ‘Congo takes a wrong turn…’
Back down at Reindeer House, it just didn’t stop snowing! Day after day there were several more inches of fresh white stuff each morning, and gradually everything disappeared.
Including the garden fence (nearly)……and then almost completely…The elves were well and truly snowed in!
Think Reindeer House’s oil tank is under there somewhere…Icicles everywhere.Any flat sections of roof required clearing regularly to stop them collapsing. The elf house roof is just visible at the left of this photo.Feed storage on the hill became trickier to get to than normal.Big snow required big machines…Thank goodness reindeer are so well designed for snow! Here’s old lad Sting having a good rest in a comfy bed.
But thankfully the reindeer coped just fine, and being as a lot of the deepest snow was during our closed spell in January and February, it didn’t matter and we had a ball playing in it most of the time.
A photo from a different year, but it’s kinda cool!
Having worked as a seasonal herder for many years working January is a real novelty for me. Usually on the 24th of December I hop on a train home to Bristol to spend Christmas with my family and then return to uni in the new year. But having graduated last year, and with a gentle bit of persuasion and the promise of reindeer, I convinced my family to spend Christmas up in the Cairngorms. It is now January and I am delighted to still be here. So on Monday the 6th, with no more hill visits for over a month we merrily waved the reindeer off onto the free-range for the winter.
Letting the reindeer out at the end of the Christmas holidays
The first full day ended up being incredibly wild and windy (gusting at 100mph) and the reindeer were very far away so we left them to find their own food for the day, something that they are absolutely fine doing as they live in their natural habitat. We spent the days slowly working through the seemingly endless list of ‘January Jobs’ some of which I think were on the list last year and still haven’t been done. On day two however, the sun was shining and then reindeer were slightly closer to home. So me, Sheena and Chris headed up to the Cairngorm ski carpark with rucksacks full of food. Upon arriving we saw lots of cars pulled over with people taking photos, a clear sign of reindeer. About a third 30 of the reindeer were waiting for us, just by the road. We walked these reindeer away from the road, a task easier said than done. Whilst the reindeer were good as gold, walking across incredibly uneven ground in the snow with 20kg of food on your back is quite difficult . Throughout the walk, Sheena lost a wellie in a patch of bog, Chris didn’t fall over once(!), and I fell over completely and couldn’t get back up because of the rucksack full of food. I can’t certainly say that I now know exactly how a woodlouse feels.
Lotti stuck in a hole
As we were leading the group of reindeer away from the road about half a mile away we could see another group of mostly male reindeer coming over from the top of the reindeer enclosure. Eventually we also saw another group of cows and calves coming from the other direction. As the reindeer were getting closer and closer the race was underway, who would come first, the boys or the girls. The boys certainly are greedier but the girls are fitter. Both groups went out of site as they ducked onto a lower area and then eventually the boys showed up, just ahead of the girls. Turns out that the motivation of an easy meal was enough to overcome their lack of distance training. Once the entire group of reindeer currently free-roaming in this area had arrived we fed them all, took plenty of photos of the beautiful reindeer in the snow and then walked back to the van.
First day on the free-range in January
Whilst for most people January seems like a bit of a dreary month, I can certainly now see why reindeer herders love January so much. Having all the reindeer free-ranging the hills and going up to feed them with not a soul in sight really is a fantastic experience.
I imagine that there might be quite a few ‘newbies’ to the reindeer herd and to our social media pages just now, being as Christmas is the busiest time of year for our reindeer adoption scheme. Several hundred people will have had an A4 white envelope under their tree on Christmas morning last month, with a brand new, shiny reindeer adoption tucked inside. Hopefully some of those people have since tracked us down online to see what on earth they’ve just become part of… I thought I’d write a little bit of an introduction to us, and primarily to the adoption scheme, to shed some light on what we’re all about. So if you’re ‘new’, then welcome!
Reindeer roaming freely on the Cairngorms
We have the only reindeer herd in the UK whose reindeer are in their natural habitat, and who spend at least some of each year living out on the mountains in complete freedom, with no fences to be seen. Reindeer are native to the UK but died out here thousands of years ago, and our herd was re-introduced from northern Sweden in 1952. We’ve been running guided walks out to see and feed them on the hill ever since.
Reindeer in our hill enclosure, where we take the Hill Trips to (for most of the year at least)Visitors mingling with reindeer on a Hill Trip in a different location
Guided walks form a large part of our income, directly supporting the management of the herd, but we have several other ways of earning money too – one of the main ones being the Support Scheme, the income from which is all ploughed back into the upkeep of the herd. This was started in 1990, and I see from our database records that we still have two adoptions that were originally set up in 1990 which are still going today, in their 30th years! We have about 1200 adopters in total just now, having had over 9000 adoptions in total over the years.
Highly technical filing system…
I think the biggest appeal of our adoption scheme, in comparison to those available for other animals, is that we still hand-write the majority of our correspondence to our adopters. No printed packs pulled off shelves and ready to go for us… Maybe it makes it a bit less ‘professional’ but I feel it’s so much more personal, and there can be very few animal adopters in the UK who receive a personal letter direct from the people who look after ‘their’ adoptee (complete with spelling mistakes and the likes!). A generic typed letter must be so much more the standard nowadays. Perhaps we’re just old-fashioned here at Reindeer House.
A range of certificates of former designs…Now we’ve settled on a good certificate design, so we rotate the colours through the years. All very organised!Photos of every single reindeer in the herd have to be taken, cropped, printed and filed ready for the right one to be glued to each certificate.
In the run up to Christmas, all hell breaks loose here in the office. Adoptions, both renewals and new ones, start pouring in and reindeer herding becomes a delicate balance of outdoor work, dealing with visitors, and frantically making up adoption packs. I liken them to a tide, at times threatening to overwhelm us and at times receding as we battle them under control. In November and December the tide never recedes for too long though, before returning with fury. There was a memorable Friday this Christmas just past when we started the day with 30 adoptions waiting to be made up, several of us then working at them pretty much all day, and finished the day with 45, as they came in faster than we completed them! Panic stations.
A typical, frantic, day in the office at Christmas time. This is Andi’s ‘panic’ face!
Along with the yearly adoption pack come the two newsletters, printed in June and October and posted out to everyone. By snail mail – we’ve not really got on board with the idea of emailing digital copies yet. Lots of our adopters are in the “mature” category too, many of whom don’t use email regularly. And to be honest, sometimes the old fashioned ways are much more straightforward – give me printed material over PDFs anyday. Don’t even get me started on whether direct debit is an option for renewing adoptions or not… (Our computers, and my brain, would melt.)
We highlight a different reindeer each newsletter, a female in June and a male in November.A busy day for the post office when the newsletters are all ready to go!
Along with the pack and the newsletters, adopters also get one free admission each time they visit. For some this is never, for some, multiple times a year. We also always do our best to ensure adopters get to meet their adoptee when they visit too if they give us advance warning of their visit, although this is not always possible depending on the time of year. Nothing beats the delight of hand-feeding your ‘own’ reindeer!
Hand-feeding on the Hill Trip. Photo by Carole Curtis
Many adopters have become very familiar faces to us now, and with the rise of social media, friendships have formed between adopters. On the subject of social media and the internet in general, gone are the days when adopters saw one sole photo of their reindeer per year. Now we do our best to be relatively active online, posting photos regularly and (no surprise here) blogs. A social media course told us a few years back that, as a business, we should be blogging regularly, so we started doing so every Friday, and have not missed a week yet. All hail the ability to ‘schedule’ blogs far in advance, meaning there’s not a last minute panic!
And sometimes, it all just goes wrong. Spot the mistake… Face palm moment.
So thank you, each and every one of all you adopters! You help fund every aspect of the herd and the company (including paying our wages 😉 ) and enable it to be so successful, and your generous support is NEVER forgotten. And if this has whetted your appetite and reindeer adoption sounds like the thing for you, more details can be found on our website.
Here’s to the next 30 years of reindeer adoptions!
We have a huge network (well, by our standards) of staff members who work at least part of the year for us, ranging from those full-time year round, through seasonal staff right down to the odd ex-herder roped in for literally just a day or two a year. Our job is made far easier however, by the epic efforts of a constant stream of volunteers, and 2019 has been no exception. So this is just a wee blog to say thank you to everyone!
We have, over the years, built up quite a collection of regular, long-standing volunteers, some of whom visit annually, and some just every now and then. The top dog of this crew has to be retired joiner Paul, who first came to help for a couple of weeks back in May 1999. Twenty years on and he’s still coming for a fortnight twice a year to ‘mend, bend, and fix’ and while he may be 80 now, age hasn’t slowed him down too much yet!
Paul with Olympic
Emm is another very regular volunteer, having settled into a regular pattern in the last couple of years of 4 separate weeks of volunteering throughout the year. She’s a great help to us with everything reindeer related, and the kitchen table is never short of cake while she’s around… You can read more about one of her stints in one of her blogs here. We also have Sharon and Colin who come once or twice a year too – always bringing a good supply of crafting materials for the Paddocks, and – socks! Their blog is here:
Emm with her adopted reindeer Mo, braving the weather at a very cold and wet local Christmas event.
Our other type of regular volunteer is the lovely Anna who’s been helping us out once a week throughout the summer and autumn, and we hope will continue to do so in the future. Stella fits into this category too but is a bit elusive of late – she’s always off volunteering for all sorts of different organisations or visiting far-flung parts of the world. Having far too much fun! Stella – if you’re reading this, will we ever see you again?!
Long-standing volunteers have the luxury of picking and choosing what season they want to come in, but otherwise we are helped out by a steady stream of helpers from the last week of May until the end of October. This year has been great, and I think I’ve remarked to everyone here at some point just how lucky we’ve been with the 2019 vols! Once upon a time we used to get mainly vet students wanting to volunteer in order to gain experience, but nowadays we seem to get a much wider range of people from all walks of life, which suits us nicely as it’s lovely to meet so many interesting people! This year they included a chocolatier, an Olympic physiotherapist, a costume designer and a goat milker, with all sorts in between! So HUGE thanks for all their willing and tireless help to Arianne, Cathy, Becks, Katy, Rowena, Katie F, Sally, Laura F, Amy, Ida, Mary, Hannah, Christine, Kathleen, Helen K, Laura W, Helen A, Heather, Katie D, Kimberley, Mhairi, Lou and Joanne. But no thanks whatsoever to the volunteer who booked in for a week and then never turned up, having not thought to mention to us that her plans had changed…
Volunteer Amy finding time for a selfie with Olympic. Or possibly just being a head-rest for him!
Special thanks and recognition go to Cathy, who downed tools with 3 days’ notice to drive to the opposite end of the country to help us out after another volunteer cancelled on us; and to Rowena, Sally, Mary and Katie D who all came in 2018 and had such a good time they gave up another spell of their precious time to come back this year. And another special mention (and possibly a round of applause!) has to go to Helen A, who managed to break her wrist on the third day of her week with us but still soldiered on for the next 4 days! And finally Nell, who managed to time her volunteering stint just at the point that we decided we needed an extra staff member for the summer, so she ended up with two months’ paid work afterwards.
Laura with Fly. Looking the part!
Thank you all SO much – we’ve loved having you all here and hope you all had a great time! And I expect we’ll see quite a few of you again in the future 😊
